5 Tips to Surviving ROI
A Sharpen Your Edge reprint

The new software will generate over 200% ROI!

We project 120% ROI for our solution!

These proposals look like a no-brainer, right? Maybe, but be careful! Carelessly projecting big ROI figures can get a sales person in hot water.

Buyers expect providers to overstate the benefits and understate the costs, thereby inflating the ROI. Address it head on and strengthen your position. Buyers also struggle with return-on-investment analyses so by refining your approach can bolster your role as an advisor. Here are 5 tips to Sharpen Your Edge.

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